Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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A little bit about me :)
For those that don't know, my main focus actually isn't accessories, but clothing. I am a fashion designer by trade, and after 13 years of being a designer in the commercial fashion industry, I decided to take a HUGE leap of faith, pack it all up and do my own thing.
For the first time in a long time I was happy. Doing something I am totally passionate about. Looking back it has been a long road. Miss Happ was born in Sept 2008 when I entered the YDE designer competition. I was one of the top 5 finalists (in a national competition), but didn't go on to win. At the time it was little disappointing, but in hind sight, I do think it was a blessing in disguise!
I launched my clothing label and (a very limited) hair accessory range in the Jan of 2009 (below pics) at the International Tattoo convention. Since then my clothing range has steadily grown and has my accessory range.
I have learn't alot of lessons, and never stop learning. It's all part of it I guess. But I'll save that part for another day ;)
Just wanted to show you what I have been up to with my clothing....I have had some fun with my pastels this summer - so nice and fresh! I am loving how it's all come together! All clothing and accessories are sold at Grounded, Bayside in Cape Town.
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.