Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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Behind the scene's of Miss Happ
Sometimes I feel like all I do is live, eat sleep Miss Happ, but it's ok.....I am lucky enough to totally love what I do ♥ I am my own boss. How much better could it get?
It has been almost four and a half years since I started my little brand, Miss Happ, I have gone through it all. The frustration of people not understanding what I am about, to CMT's and seamstresses letting me down terribly. I have had to tackle fit problems, and glue problems, our offices being broken into and all my computer equipment stolen. The stress of juggling not only my clothing brand but also lecturing part-time and having to do graphic design work to pay for my little dream which is Miss Happ. At the end of it all I am proud to say that I am a self-funded, one woman show....how many people can say that?!
I have gone through the bad....but above all have gotten through it all and am still standing when so many others have had to shut their doors in this recession. I have had amazing support from my other half as well as my family and friends, and a huge shout of Thanks goes out to them!
I have learn't many lessons about running my own business, about what sells and what doesn't, I have learnt how to do my own invoicing - a BIG DEAL for a fashion designer that positively HATES numbers, and I have learn't patience and to never give up what you believe in. But for me, most of all it's been important to:
1. always be nice to people - you never know who is going to cross your path down the line
2. to not bad mouth those that have done you ill along the way - see above!
3. remember where you have come from. Stay humble.
4. realize your what your weakness are, don't be afraid of them (still working on that one!)
5. focus on the good, not always the bad - I am a notorius prophet of doom, so this one is particularly hard for me!
6. Help others along the way - you know where they are - you have been there yourself at some stage!
7. Do not procrastonate - don not leave for tomorrow what you can do today.
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.