Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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Miss Happ's Summer 2013 Photoshoot
We recently did a collaborative shoot with Collin from Collin Albertus Photography and Miss Happ clothing & accessories. All clothing used is from our new Miss Happ summer 2013 range (in stores from October).
We were lucky enough to be able to use some of the awesome Zoom shoes from their Summer 2012/13 range as well as some amazing designer sunglasses from local store The Oculus. The looks were complete and oh so pin-up! The girls really worked well together - we decided to go with two red heads for a change and it looked great - it also helps to have a real old skool vintage Hudson Hornet as a prop - a fab car that had a killer sound!
We decided to do a location shoot, and shot on a little road near Melmesbury. We loved the way the photos had that kinda "Thelma & Louise" look..two gals going on a road trip! The weather started off ok, after watching the forecast closely for days it was now or never, and I must say the girls braved it right to the end when it started drizzling and got quite icy cold! Great sports they were!
The shoot was a two fold one, with pics also being shot for the "Pin up of the month" for local hot rod magazine, SA Hotrods. One great pic has now been selected, and will be in the NOVEMBER issue of the mag which is exciting.
Keep a look out on our Miss Happ fb page for
availibility as well as our Etsy store for those that want to buy online
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.