Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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My! My! Look how time flies
I cannot believe that we are half way through the month already, it feels like ages since my last blog. So much has been happening, so many changes - all good though!
Firstly, I have a new member of my team, thus making the total number of Miss Happ girls a happy "two"! Philani joined us full time on the 1st of March. A big step for my little business but I am excited nonetheless. I have big plans this year to grow my brand and move it on, so lotsa exciting things coming your way!
I have slowly also started expanding my product offering too, and this month sees all sorts of new developments, samples and exciting products heading your way in April. I have the first of our Miss Happ designed bags currently in development. All are fabric bags in cute funky prints with bamboo handles and are the perfect sizes. We have a day bag size and another that is perfect for an evening out.
A few years ago I bought a SOURPUSS bag with bamboo handles (below) and have been dying to do something along those lines for a while. Although mine are going to be very different the tiki inspired look is still very much the same!
The other little project we worked on this morning was the Military hat. I met this week with a local photographer, Lorna Darroll (from Cape Town) who wants for the two us to collaborate on a pinup shoot at the local military museum. I have decided to do something totally different, but once again something I have been dying to do ! I have always loved the military look, from the nautical sailor girl to the military pinup....so....
this morning I started off playing around with the military hat. We were going to maybe try and hire an authentic hat when someone said I must just make one! So off I went on a mission and managed to source an authentic soldier's flight cap sewing pattern from the 1940's.
For our first sample we just used a basic cotton twill in a grey which was nice and stiff, I didn't add any binding on the edges, but it's definitely something I want to do for the final hat. The idea and look is there but I still want to tweek a few things. Will be taking it home tonight for my better half to try on for me - in this case a guys opinion counts!
Over the next few weeks I am planning on doing a little military ensemble for the shoot, a fitted skirt and a utility style corset. Am feeling super inspired now that we have tackled the hat! start from the top and work down!
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.