Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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Retro Adverts..are you serious?!
So, after my last post on "Old school pearls of wisdom" a friend of mine sent me these retro adverts.
Looking at the illustrations and graphics, I would say some go as far back as the Victorian era, and we all know how strange they were - afterall these are the same People that thought food was digested better in the dark, so a dining room in the basement was considered the best spot in which to eat. Really? Another little thing to remember is that some of the best gothic novels were written during the Victorian era, namely, the Strange Case of Dr. Jekyll and Mr. Hyde as well as Dracula. Enough said!
Anyway, back to the task at hand....as I was saying, besides some of the ads being from the early part of the 1900's others are very definitely from the 50's and even as late as the 70's.
Here are some of my favourites..make sure you read the fine print - sometimes that's the best part!! Enjoy and have a giggle!!
Unbelievable! Can you imagine printing and reading something like that in your new Cosmo Mag??!!!
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.