Over the years music and fashion has changed but one thing that has never totally disappeared is our love and fascination for the 50’s and it’s lifestyle. Today, Miss Happ takes all these classic influences, mixes them & brings you a range of clothing for the girl with a desire to be an individual.
Miss Happ is a local, original, South African produced and designed clothing and accessory range. Find us at our retail store, Retrospective, 215 Long Street, Cape Town
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Photoshoots, pinup girls & hot rods
So last week Wed the Miss Happ girls bundled themselves up and braved the winter chill to join the folks from Garage Magazine - a super cool new hot rod and custom culture magazine that's going to be launched in SA in August.
With our suitcases bursting at their seams with fab brightly colour Miss Happ swing dresses in an array of colours and patterns and hair clips and a whole bunch of other girly goodies we proceeded to style up our super cute and oh so seeexy model, Miss Sarah Jane - yes! in the corner of a (working) garage called Old Mill! We worked with Mishca from AnonaMiss Beauty emporium who did the awesome pinup hair and make-up for our model.
Looking at the pics now Miss Samantha Jane really was the one that stood out - her with her blond hair and the rest of us being redheads :-) !!
We can't show you too many pics from the shoot as they haven't been published yet but here are some of the behind-the-scene ones. What I can tell you is that the car looked HOT and the pinup girl looked oh so 50's! We had to much fun and yes, even though we were like walking zombies by the time we wrapped up at 11pm it's going to be so worth it!
I get asked this often. "So what is this that you are doing?", "Why skulls?", "What's with the tattoos?"..so here goes..these are purely my views...in a nutshell :)
Rockabilly has it true roots in the rock n’ roll culture of the 50’s, but today girls and guys around the world have taken it to a new level. The look is edgy with strong tattoo influences and is very visible within the alternative community. Many a Rockabilly guy and girl is tattooed which only highlights their need to be an individual - it's a way to stand out from the crowd and is very reminiscent of the rebellious attitudes of icons from the era such as James Dean, Elvis Prestly and the notorious Bettie Page amoung others..
In South Africa we are seeing the subculture slowly gaining popularity and awareness amongst the younger 20 – 30 something’s, and for many it’s a natural progression from other small, niche subcultures such as Goth or punk. For the modern rockabilly guys and gals, …
Although the lines are not definite , there are a few little details to take note of here when looking at the pinup style....
The Pin Up style tends to be slightly more feminine when compared to the rockabilly style. This look is more vintage inspired with looks being very closely modeled on styles (mainly) from the 40’s and 50’s. For the Pin up style girls often revert back to vintage patterns to produce garments that are known as “vintage reproductions” circa 1950 as in our Miss Happ Vintage Dress (below), which was on original Vogue pattern from 1954.